Robert J. West, PhD
Professor of Health Psychology
Director of Tobacco Studies
Cancer Research UK Health Behaviour Research Centre
University College London
London, United Kingdom
Robert West is a Professor of Health Psychology and Director of Tobacco Studies at the Cancer Research UK Health Behaviour Research Centre of University College London. Dr West is the Editor-in-Chief of Addiction. He has published more than 250 scientific works and is coauthor of the English and Scottish National Smoking Cessation Guidelines that provided the blueprint for the UK-wide network of NHS smoking-cessation services. He has developed a new theory of motivation (PRIME Theory) intended as a basis for development of behaviour change interventions ( www.primetheory.com ). He is also co-director of the NHS Centre for Smoking Cessation and Training which is funded by the Department of Health to determine the core competences necessary for smoking cessation specialists, service managers and commissioners and for development assessment tools, training packages and certification to ensure the quality of smoking cessation support in England. For more information see www.rjwest.co.uk .
Disclosure statement
Robert West undertakes research and consultancy for companies that develop and manufacture smoking cessation medications. He also has a share in a patent for a novel nicotine delivery device. His salary is paid by Cancer Research UK and he is a Trustee of the stop smoking charity, QUIT.